This course explores the intricate dynamics of human consciousness and the exercise of choice, focusing on how interpersonal relationships influence decision-making processes. Participants will learn to leverage familiarity bias and associative learning to broaden choice opportunities and enhance decision-making strategies. Through a combination of theoretical insights and practical demonstrations, the course will teach participants how to build trust and connection with clients by aligning with their values and needs. Emphasis will be placed on creating a safe and collaborative environment that encourages open communication.

Key Concepts Covered:

• Familiarity Bias

• Similarity Principle

• Feedback Loops

• Visibility Effect

• Confirmation Bias

• Salience Bias

• Recency Effects

• Availability Heuristic

• Simplification