Recent research suggests that 99% of problem-solving occurs outside of conscious awareness (Bargh, 2019). As a choice architect, learn how to engage unconscious choices in ways that feel organic and unobtrusive, thus empowering clients while subtly guiding their growth process. Training as a choice architect will deepen your understanding of behavioral economics principles such as cognitive biases, heuristics, framing effects, and decision-making design. This allows you to predict and influence how people will respond to various life challenges. Both traditional Ericksonian methods and modern research-based approaches will be taught, with a focus on maximizing potential through unconscious intelligence.
2025 REGISTRATION
$199 $100/$75
Register for Module 1 by Nov 30th for Earliest Bird Price
Date/Time
March 12, 2025
9am – 12pm Pacific Time
Key Concepts:
Loss aversion
Nudge theory
Default participation
Yes-oriented contingencies
$199 $100/$75
Register for Module 2 by Dec 18th for Earliest Bird Price
Date/Time
April 16, 2025
9am – 12pm Pacific Time
Key Concepts:
Gains seeking bias
Diderot reaction
Anchoring high
Hedonic treadmill
$199 $100/$75
Register for Module 3 by Dec 31st for Earliest Bird Price
Date/Time
May 14, 2025
9am – 12pm Pacific Time
Key Concepts:
Under confidence effect
Anchoring low
Structuring negativity
Constraining progress
$199 $100/$75
Register for Module 4 by Jan 15th for Earliest Bird Price
Date/Time
June 11, 2025
9am – 12pm Pacific Time
Key Concepts:
Dunning-Kruger effect
Choice justification
Overconfidence effect
Natural consequences
$199 $100/$75
Register for Module 5 by Jan 31st for Earliest Bird Price
Date/Time
July 16, 2025
9am – 12pm Pacific Time
Key Concepts:
Self-serving bias
Effortful choice
Adaptive reuse
Belief perseverance
$199 $100/$75
Register for Module 6 by Feb 4th for Earliest Bird Price
Date/Time
August 13, 2025
9am – 12pm Pacific Time
Key Concepts:
Uncertainty bias
Momentary allurements
Reflection
Calibrated questions-Why?
$199 $100/$75
Register for Module 7 by Feb 19th for Earliest Bird Price
Date/Time
September 10, 2025
9am – 12pm Pacific Time
Key Concepts:
Reactive devaluation
Leveraging reactance
The paradox of power
Preempting criticism
$199 $100/$75
Register for Module 8 by Mar 5th for Earliest Bird Price
Date/Time
October 22, 2025
9am – 12pm Pacific Time
Key Concepts:
Authority bias
Social-proof
Descriptive norms
Role-conferred advantage
WHAT YOU WILL LEARN
At the conclusion of this course, students will demonstrate their ability to:
Define how choice architecture fits into the practice of partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
Identify indications and precautions for the use of choice architecture.
Describe or identify ethical and legal guidelines for use of choice architecture in collaborative partnerships.
Describe or identify misconceptions about the use of nudges or framing effects to achieve compliance, inform clients about the nature of choice architecture, its relationship to personal liberty, and what to expect from this type of collaboration.
Identify and locate scholarly resources for increasing knowledge of emerging research in choice architecture.
Download your course syllabus here (coming soon)
Faculty
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Michael Langer, PCC
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Dan Short, PhD
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Michael Langer is an ICF-accredited PCC with over two decades of experience. Michael specializes in helping leaders navigate complex areas such as conflict, communication, culture, and decision-making. His work is grounded in trauma-informed practices like Internal Family Systems (IFS) and Hakomi, helping clients uncover core drivers behind their behaviors and enhance their leadership effectiveness. Integrating neuroscience-based insights, Michael has helped leaders make informed decisions that foster growth, resilience, and stronger teams. The leaders he has coached include senior executives and startup founders worldwide, including leaders at Meta, Apple, and CEOs of high-growth tech startups. Michael also served as a Master Coach for Deloitte in Greater China and taught negotiations and difficult conversations for ExxonMobil in Thailand and China.
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Dan Short is a licensed psychologist and the current Director for the Phoenix Institute of Ericksonian Therapy. He is the former Assistant Director at the Milton H. Erickson Foundation and has nearly thirty years of experience training members of the helping professions, which include medical providers, psychologists, counselors, life coaches, educators, and para-professionals. Dan is the author of numerous books and book chapters on the competency-oriented strategies of Milton H. Erickson, including the 2005 classic, Hope and Resiliency, which he co-authored with two of Erickson’s daughters. Dan maintains a private practice in Scottsdale, AZ, where he provides hypnotherapy, psychotherapy, and life coaching. Dan has conducted field work in the poorest regions of the world and is an affiliate of Hypnosis Without Borders. He conducts consultation groups for local professionals, provides supervision and training for professionals inside and outside the United States, as well as serving as visiting faculty at Ericksonian institutes across France, Italy, Spain, Mexico, and Japan.
ICF Credits
We are working on getting ICF, International Coaching Federation, credits attached to the classes. This is not a guarantee that we will be accredited. We are working on trying to have these available by the first class.
HOW THE CLASSES WILL WORK
Each class will be 3 hours in length, held one Wednesday per month. Classes will be held from 9am – 12pm Pacific Time. The course format is a mixture of lecture, demonstration, and in-class experiential training with feedback. Principles and methods will be explored during interactive classroom discussions and group activities. Homework assignments will be used to increase skill acquisition, followed up by an end-of-class exam.
The classes will be streamed live using the Milton H. Erickson Foundation’s Zoom channel. It is recommended that registrants for the classes download the Zoom app. This app is available on the Google Play Store for Android; the App Store for iOS; as well as for Mac and PCs directly through their site at https://zoom.us/. Please note – you do not need to sign up for a paid account with Zoom to access our classes. You can sign up for a free account to access the stream via the links we provide.
If you are not familiar with Zoom, there are a lot of support resources, including tutorial videos on how to use the app. You can find these support documents here – https://support.zoom.us/hc/en-us
The classes will be also be held live in our downstairs training room. Parking is limited for our training. If you are attending live, we will email you more information on parking, doors opening, and location.
Each class will be recorded by the Erickson Foundation. Registrants will be able to view these class recordings for three months, which will be distributed with an English text transcript.
ATTENDANCE AND CLASS PROCEDURES
Please make sure that your name is displayed correctly in Zoom. We will use Zoom’s sign in/out tracking to verify your attendance. We will also be using a sign in sheet at the live class. If you have any questions about signing in or are having difficulties joining the class, please send an email to support@erickson-foundation.org.
During the class time, everyone will be muted upon entering the Zoom classroom. If you have any questions regarding class content, please use the chat function of Zoom to send your questions to the designated Q&A moderator. At the end of each class, we will answer any questions presented. If we do not have time to answer all the questions during the available class time, we will record a follow-up video and post that on the class review page.
DISCLAIMER
If the Milton H. Erickson Foundation (hereby referred to as MHEF) cannot hold the Ericksonian Choice Architecture seminars due to acts of nature, war, government regulations, disaster, civil disorder or curtailment of transportation facilitating other emergencies making it inadvisable, illegal, or impossible to provide the facilities or to hold the meeting, each prepaid attendee will receive a copy of related handouts and any other materials that would have been distributed. Fixed expenses will be paid from the pre-registration funds. Remaining funds will be refunded to pre-registrants. MHEF is not responsible for any other costs incurred by pre-registrants in connection with the Intensive Training.
The views and opinions expressed by presenters are their own and do not necessarily represent those of MHEF.
MHEF disclaims any responsibility for the use and application of information presented at this training.
CANCELLATION POLICY
All cancellations must be received in writing prior to the first-class session. Cancellation requests can be submitted to support@erickson-foundation.org. If the request is made 2 weeks prior of the first day of each class, a full refund will be granted. If the request is made within 2 weeks of the first day of each class, a $50 administrative fee will be taken. No refunds will be issued after the course begins.
CONTACT
Please contact support@erickson-foundation.org for inquiries.